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Our Newsletter


Annual Research & Advisory Program

New Directions for ECM: Annual Industry Research Program

The ECM marketplace is crowded and getting more crowded every day as vendors big and small launch new products and services. When you add to this mix mega-trends such as SharePoint, SaaS and growing interest in Business Intelligence, sharpening your marketing strategy and differentiating your market position becomes of paramount importance.

The first step in developing and executing a successful marketing strategy is starting with the right knowledge.  This research program is specifically designed to arm you with the information required to understand the marketplace, evaluate the competitive landscape, and identify key technology trends, data which is essential in plotting your marketing direction and strategy.

Program Deliverables

Annual Research Studies

Kollabria believes that most of the growth opportunities for ECM products, technologies and solution offerings will come from three mainstream technology areas:

  • SaaS
  • SharePoint
  • Business Intelligence

Coupled with these major trends are significant changes we anticipate in distribution, affecting the traditional ECM channel, service providers, system integrators, and copier/business equipment dealers.

In order to study these trends we will conduct three market research studies:

  1. SaaS - An analysis ofcustomer adoption patterns, needs, wants & requirements, as well as the impact of SaaS on the distribution channel.
  2. SharePoint- An analysis of customer adoption and impact of technology on ECM solutions, products, services and channels.
  3. Channel Checkup - An evaluation of the health and fitness of the existing ECM solution channel, and a review of solution expansion efforts within the channel.

Mini-Surveys

Kollabria will conduct periodic mini-surveys and research studies on topics of the day in order to track and analyze ongoing trends in distribution, customer adoption and product and service requirements.

Monthly Newsletters

Monthly analyst briefs will provide topical discussion of current and anticipated industry trends, high-impact product announcements, strategic shifts by leading industry vendors, shifts in customer adoption and other general news items.

Unlimited Telephone Consulting/Inquiries

Clients can tap our industry knowledge any time to gain further insight into trends, industry happenings, match-making, introductions etc. Clients can also request and participate in additional study result analysis, and request/ nominate mini-survey topics.

On-Site Consulting

Clients receive one day of on-site consulting at no additional fee. Travel expenses are not included.

Speaker Engagement

Kollabria analysts will present at one client event per year, at no additional charge. Travel expenses are not included.

All Kollabria research will be available on-line. Clients can nominate 2 individuals to get site access and download/read content.

For more information on this program and other services please call 866-833-2607